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Know Your KPI’s (Key Performance Indicators)

Align Your Goals with Your Business Objectives

Setting the Right Campaign Goals

People often forget the importance of aligning KPI’s with your actual business objectives. One of the biggest challenges in creating meaningful KPI’s is ensuring your metrics support the overall needs of the business. Let’s face it, you can’t measure everything. Focus on the numbers that tell the story of where you’re going. KPI’s can vary depending on many factors such as your business model, your product maturity, the sophistication of your tracking ability, the volume of actions and resources available to evaluate the data.

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