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Geo Targeting - Locate Your Audience

Your analytics can tell you what you need to know about who completed important conversions. If you locate your best performing audience and then use geo targeting to ensure that your ads are reaching them specifically, your ads will have a greater overall performance. Use your demographic information to determine where your users are coming from.

Once you determine your most popular locations create a campaign specific target to ensure that the traffic you are buying is coming from the desired location. You can also take advantage of bid adjustments to bid up on more desirable locations.

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