5 Easy Steps To Improve Your Branding Online

By Laura Kimball | Internet Marketing

Oct 15

Here is a quick video which shows you five easy steps to improve your branding. Improve your branding with these easy steps.

Step 1 – Create Great Content

Step 2 – Use Social to Share

Step 3 – Combine Search SEO and PPC

Step 4 – Collect Contact Information

Step 5 – Leverage Email Campaigns

Your goal is simple get more traffic & turn that traffic into customers.

Create great content then distribute that content by using social to share it,  in combination with search using SEO and PPC to get the most bang for your buck. Collect Contact Information wherever possible and leverage email campaigns to reach all of those customers that didn’t convert on their first visit.

Most marketing strategies work best when all the pieces fit together.  Step one create all that great content with some of these promotional ideas,

  • Industry Reports
  • How-to Guides
  • e-books
  • Case Studies
  • Webinars
  • White Papers,
  • Success Stories
  • Testimonials,
  • Guest Blog Post
  • and of course your actual website itself

Make sure that you create content in a variety of different formats such as PDF and videos to make sure that people have options in how they get their content.

Start sharing that content on social networks with social there are so many options to consider in today’s environment that you really have a great opportunity to reach a broad audience in a very short period of time and of course focus on social networks for your customers frequent. What works for you depends on your products and your target audience  know where your customers go and create a presence  in each location whether you focus on LinkedIn, Facebook, Twitter or Pinterest depends on whether your B2B or B2C. Social is a great place to establish brand awareness.

Utilize search for both SEO and PPC, in other words organic or natural search and paid search.  So how do you get in front of your customers when they are looking for what you have to offer? That’s where search comes in… All that great content comes in handy when it comes to search combine your keyword efforts with that SEO and paid search to get the most options.

So let’s take a look at what SEO really is… That’s everything that appears in the organic search section, everything that is not advertising. Paid Search or PPC is everything that shows in the upper section above organic or to the right.

You should never miss an opportunity to grow a contact list. Everything from your e-book or download the articles pages, blog subscriptions that visitors have signed up for or a schedule a demo and you have now created that great contact list to use for your email campaigns.

Take advantage of that list to create campaigns that are designed to reach your audience in exactly where they are in the buying process. If they have signed up for a How-To Guide, make sure you offer them further information, make sure that you offer them a next step. Progress them through the buying process.

Improve your branding with these easy steps. Create great content, use social to share your content, combine SEO and PPC for additional exposure, collect contact information and leverage email campaigns for a second chance to reach out to visitors that did not convert on their first visit.

Once you get a routine that works it’s a matter of rinse and repeat!


About the Author

Laura Kimball is the CEO of Click Measure Media. She combines internet marketing with software development expertise to deliver PPC automation tools designed to save ad buyers time and money managing their campaigns. Follow on Twitter, Google+ or LinkedIn

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