We make Paid Search work for YOU!
Click Measure Pro

Better Analytics with Proper Tracking

Using Google Analytics For Example:

The very foundation of marketing should involve some form of measurement for your efforts. If you do not have analytics in place to track your efforts there is no way to quantify whether what you’re doing is worth it or not. There are many options available for analytics tracking some free, some paid. We are going to use Google Analytics as a foundation for this exercise since it is free, simple to install and there are several features available if you connect your Google AdWords account to your Google Analytics.

If you have not already installed a Google Account navigate to Google.com/analytics then sign up for a new “Google Account” and complete the installation process.

Custom Campaign Tracking URL’s

To ensure that your tracking is accurate the next step is to create custom campaign tracking codes. Custom campaigns allow you to add parameter to the end of any URL that link to your site, this allows you to track referral traffic in a uniformed manner. This does not need to be limited to Google AdWords campaigns. You can use this feature on any link. The best part about the feature is consistency.

There is a Campaign URL Builder which allows you to generate urls or you can simply create them manually. I strongly suggest that you maintain a master spreadsheet which outlines all tracking codes for your reference.





There are five parameters available for example:

Name Code Desc
Campaign Source (utm_source) *Required Identify the advertiser, site, publication, etc. that is sending traffic to your property, e.g. google, citysearch, newsletter4, billboard.
Campaign Medium (utm_medium) *Required The advertising or marketing medium, e.g.: cpc, referral, email.
Campaign Name (utm_campaign) *Recommended Used to differentiate similar content, or links within the same ad. For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective.
Campaign Term (utm_term) *Optional The individual campaign name, slogan, promo code, etc. for a product.
Campaign Content (utm_content) *Optional Identify paid search keywords. If you're manually tagging paid keyword campaigns, you should also use utm_term to specify the keyword.

In order to get the most out of your tracking you should create a naming convention that works for what you want to see in your reports. The way I like to set up my codes may not necessarily be best for you. There is no right or wrong answer here other than consistency is essential.

I like to create a hierarchy that allows me to group my data. This allows me to grow/expand as needed very quickly. I always start with the Campaign Name as my top level followed by the source, and then the medium.

Any Questions?

Get more traffic while saving time and money.
Learn More