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AdWords 101 - The Best Way to Win The PPC Game

Campaign Organization is the foundation to your success.

The organization of your campaign structure should adhere to the following key points without exception. This will improve your chances in obtaining the highest possible Quality Score and ensure that you have a structure that can be easily maintained over time.

What is available in AdWords Campaigns?

There are several options in creating campaigns. You should always stay focused on your own audience. This is not a time to please everyone, just please your users.

  • Who are they?
  • What do they want?
  • How do they find their information
  • What is their key motivator?
  • Where do they find it?

Use your campaign targeting wisely!

Any Questions?

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