Keywords are the cornerstone of search engine marketing. Research keywords to discover the frequency of search and average costs to determine which keywords to include within your campaigns. Identify opportunities to add long tail keywords that can economically enhance your traffic. Build your campaign keywords based on the right information to increase your ROI.
Depending upon the use of keyword matching types negative keywords play a large part in trimming clicks that are not converting. Excluding keywords that cost you money but do not deliver quality traffic can greatly increase your overall campaign success. The goal is to generate quality traffic by reducing poor quality clicks your budget will be greater served.
Research placements for both Inclusion or exclusion based upon your needs. Just as negative keywords you can eliminate sites that do not deliver traffic that converts at an acceptable level. This is an essential part of trimming unnecessary spending. It's your budget, spend it wisely.
Targeting ideas have several categories from location, device, or even time of day. As your campaigns evolve there is a great opportunity to refine your targeting criteria to pay for clicks from users that are known to be your best customers
Managing complex keyword campaigns can become an overwhelming task which requires constant attention. ClickMeasure Pro helps paid search advertisers increase their return on investments by reducing the amount of time required to analyze data and save money by improving campaign performance.
The growing popularity of mobile smartphones and tablets provides a great opportunity to target location and device specific offers that reach your customers where ever they are. Manage your mobile campaigns based on real performance data. Increase the return on your mobile advertising investment.
Display advertising is a great addition to your marketing arsenal. The ClickMeasure Pro suite helps advertisers quickly identify key areas in display ad performance. Efficiently analyze display ad performance for effective placements. Discover sites that work for your objectives to improve your display advertising goals.