Get More Chances with Your Customers Using Google AdWords Remarketing

By Laura Kimball | Ad Strategy

Nov 25

Do you want to get more chances with your potential customers? Perhaps the answer is  Remarketing! Google AdWords Remarketing works by showing ads to visitors who previously visited your website giving you a second chance to make an impression.  A visitor comes to your website, did not complete a conversion or abandoned a shopping cart, you add them to your list and they see your ads on other websites.

Remarketing works best for websites that already receive a fair amount of traffic!

For a Google AdWords Display Campaign you must have a list of at least 100 ‘cookied’ and 1000 for a Search Campaign.

You should have a specific/relevant offer in mind and be looking to increase brand awareness. Your campaigns should be as specific as possible based upon what the user did when they first visited your website. Remember you’re looking at a second, third or fourth chance to get in front of your potential customer.

As the visitor sees your ad on other sites you increase the odds that they will return and complete a conversion which is exactly what you want to happen.

Here’s how to get started with Remarketing

Remarketing

First, you must create a remarketing list which can be as simple as selecting all visitors or you can use rules to create a more sophisticated  list, such as people visited a certain page on your site. Once you have created your list and added the tracking code to your website you must now create a campaign.

Create a new campaign and determine if you will use search or display. For display simply use “Display Network only – Remarketing” as your campaign type. If you are using a remarketing campaign with Search you must select “Search Network – All Features” in order to use a remarketing list for search ads. After you add an Ad Group you can then attach the remarketing list and your campaign will begin.

Remarketing can be a very effective way of increasing your conversions.

Follow

About the Author

Laura Kimball is the CEO of Click Measure Media. She combines internet marketing with software development expertise to deliver PPC automation tools designed to save ad buyers time and money managing their campaigns. Follow on Twitter, Google+ or LinkedIn