In this video, ‘10 Things That Will Make OR Break Your Marketing’ I have put together my top 10 list of things that have the most impact on your marketing. Marketing in today’s environment can be difficult with so many distractions that we can easily be led down time consuming tasks that often times yield in no returns. Hopefully this video will provide some much needed insight to help you stay on target with your marketing efforts.
- Understand your audience as this is the foundation for everything you do.
- Create a keyword strategy that includes both head and long tail keywords.
- Use those keywords to lay out a content strategy that is realistic.
- Produce great content that includes a variety of formats such as PDF’s and Videos. Make sure that content is easily sharable on social.
- Promote solutions, not features!
- Content is king but design rules.
- Show a consistent brand message. Don’t be afraid to have a brand personality, a little swagger so to speak. It’s your attitude that people will remember.
- Customer service never ends. Happy customers make for great marketing.
- Use inbound and outbound marketing as appropriate.
- The internet is always evolving. Test, Measure and Refine your marketing efforts often.
Following this outline will help you understand your audience and build a marketing strategy that will send the right message to the right person at the right time!
Let us know what methods are working for you.