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Bid Adjustments or Bid Modifiers Let You Bid Up On Things That Work

Bid adjustments allow you to bid up or down depending upon certain circumstances or targets. Bid adjustments are based upon a percentage of your original bid. You can adjust a bid from -90% to +900% at the Campaign level or for any Ad Group targeting. Device adjustments can be from -90% - +300% or -100% to opt out.

Simply put, bid adjustments let you bid up on things that work!

Available bid adjustments differ at the campaign level then at the ad group level for example:

Campaign Level

Campaign Bid Adjustment Options
Devices
Location
Time of Day

Ad Group Level

Ad Group Bid Adjustment Options
Devices
Topic
Interest
Remarketing
Placements

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